Elements: Photoshoot, Animation

When female community platform Create & Cultivate prepares for their conferences they send out the chicest little welcome kits to their attendees.

If effort to hype the conference, unboxings and images are encouraged and shared throughout their community. I created these stop motion animations for Instagram that were shared on their account to over 500k followers.

Elements: Website Marketing, Photoshoot, In-Store Signage 

When Amazon acquired Whole Foods Market in 2017 one of the first major moves was to launch them as a third party merchant on Amazon’s 2-hour delivery service brand Prime Now. This is early exploratory work for the project that I lead, art directed, and designed. 

GOALS 

Establish a Prime Now presence within Whole Foods Market stores.
Launch Whole Foods as an elevated 3P merchant within our Prime Now Digital platforms.

CONSIDERATIONS 

Each brand needs to be distinct within its platform but not disruptive within each brands overarching environment.

Launch design is strong enough to be impactful but is also generic enough to be used successfully after launch.

Make sure Whole Foods stands apart from other 3P merchants Prime Now carries. 

REQUIREMENTS 

Photoshoot needed to create assets.
Photo assets will be shot as a suite of images vs individual placements to ensure maximum flexibility.
Design should be expandable and modular to work across multiple placements.

Elements: Digital Gift Guide, Email, Website Marketing, Video Shoot, Photoshoot

A small selection of assets created for the 2016 holiday season for Teavana. 

The retail concept for the season was “ALL WRAPPED UP IN FESTIVI-TEA”. The digital creative team wanted to capture that sparkle and spirit using saturated colors, shiny textures, and celebratory typography.

Initial brief to asset hand off was 2 months. During that time I worked closely with copywriter Maria McNamara to develop a digital gift guide experience through wireframes and working with developers to execute the final website, concepted and art directed 3 photoshoots, a recipe video, and created numerous assets to support the holiday season across digital channels including email.

Small section of photographs based on concepts and sketches created solely by me for various promotions, product launches, and personal projects.

A selection of videos that I concepted, storyboarded, and art directed along with copywriter Maria McNamara. 

While at the Starbucks Global Creative Studio the Teavana marketing team sent a brief for a how-to brew tea video. Instead of completing this request as a one-off I went the extra mile to develop a core branded strategy that we could use as a guide for this and all future videos. 

Props, transitions, angles, and color were all a part of the art direction strategy. Making the extra effort in this first video helped to save time by having a set style in every other video; eliminated ambiguity for the marketing team; helped them feel more confident with the final outcome; and provided a clear vision for all creatives involved at the shoot.

Elements: Website Marketing, Email, Quiz, Photoshoot

For the summer season of 2016 the Teavana marketing team requested that we create a digital experience that helped customers find their Iced Identity. By answering a short, fun quiz customers we given results based on a flavor that fits their summer vibe. The results page allowed you to shop key teas, customized merchandise assortments, and share out results on social media. 

Emails were also sent out as part of the experience for both the personalized result and to the general audience who may have not taken the quiz. 

I designed the entire experience along with Maria McNamara (CW) and art directed the photoshoot to go along with the overarching summer campaign.

Elements: Mobile Optimized Emails

This represents a tiny selection of promotional emails I created for the Teavana brand along with Maria McNamara (CW). I concept and design based on the website promotional calendar and art direct all of the photography assets to be used across multiple platforms. The designs are colorful and eye-catching, encouraging the user to scroll through the experience to get the most out of the marketing channel. 

Various styles and sizes created for various projects.

Elements: Website, Custom Typography

This concept was developed by ACD team Brian Trecka (AD) and Deb Pahl (CW) in 2013 at DDB Chicago for the launch of McDonald's new Egg White Delight sandwich and other egg white breakfast offerings. The idea was to "flip" the original breakfast sandwich to showcase the new egg white substitution. I designed the website and created each of the custom typographic copy lock ups. This execution was also freatured on mobile devices as well. 

Custom illustrations designed for the 2012 national McDonald's campaign

This concept was developed by ACD team Brian Trecka (AD) and Deb Pahl (CW) in 2012 at DDB Chicago for the annual launch of the McDonald's McRib sandwich. The selection of illustrations below were created by myself while the remain cards were designed by the über talented Minna Sponholz. 

Elements: Identity-Business Cards-Menu-Packaging

Blue Rock Coffee Bar is an in process coffee company start-up located in Seattle, Washington. I was approached to create an identity and package design that would resonate with young urban professionals in the downtown area looking for a coffee brand alternative. 

The design is based from the strong geometric shapes of a rock executed in a modern way by using a tangram pattern and cyan blue and black colors.

Elements:Logo-Stickers-Website-Packaging

This project was created as a fictitious subprogram for a local homeless organization in Salt Lake City that provides free meals for those in need throughout the city. I wanted the name and color choices to evoke a sense of warmth and community while clearly expressing what the program was all about. 

I wanted the packaging products to be practical, which is what drove the design to be so clean and simple. The website is an extension of that design system providing the user with straightforward information about the program and how to get involved.

Elements: Logo-Badges-Leave Behind-Citation-Website-iPhone App

This project was created in order to bring awareness to the danger that sugar has in our everyday lives. The overall goal was to create a large-scale dialog about sugar using a fictional “squad” that is committed to handing out “citations” to our common hidden sugar foods. 

Because sugar is known as one of the “silent killers” The Squad will be mysterious night avengers, targeting grocery stores, vending machines around local schools, and movie theaters. The muted color palette will effectively stand out against the brightly colored packages of the “offenders”.

Elements: Packaging

This fictitious soap brand was created in order to showcase hand-developed typography. Because the soap is targeted towards children, I used bright colors and fun names to help grab the child’s attention while helping them be excited to use the product.

Elements: Print - iPhone App - Web - Point of Sale

BIG IDEA: With hundreds of soft drink choices out there, 7up has faded into the masses and is no longer fresh in the mind of the consumer.

EXECUTION: Create a campaign for 7up using a redesigned logo and create a series of ads talking about the "up" factor of 7up.

Elements: Label, Packaging

This generic graffiti remover brand needed a facelift. Using a visual interpretation of what the product does, this packaging will stand apart from its competitors and give a fresh face to an otherwise boring product.

Elements: Publication Design

A publication design based on the Three Wise Monkeys originating from Japan. The binding and design integrates Japanese characters and a modern look using san serif type and bold, simple use of color. The book is hand bound and includes two vellum fly pages to add depth and visual interest.

Elements: Point of Sale - Print - Alternative Media Placement

BIG IDEA: You touch scary germs everyday and don’t wash your hands afterwards. 

EXECUTION: Create a series of outdoor posters that show germs in their “scary” state and make the consumer think about what they are touching.